AUTOMOBILE

New Ford Bronco Fetches $126,000 at Auction | MotorBiscuit

There are a significant number of vehicles with halted production due to chip shortages or other reasoning. One of the suffering models of 2021 has been the highly-anticipated Ford Bronco. Since the announcement of the Bronco returning in 2020, the Bronco has been in extremely high demand. Part of the reason for the stop in production for specifically Broncos is the hardtop roofs. Ford is making roof replacements for all the hardtops purchased, instead of making them for new units. That’s just one contributing factor to why a new Ford Bronco fetched $126,000 at auction.

Why are there such a limited number of Broncos?

2021 Ford Bronco | Ford

There are a few reasons Broncos have such a limited supply, but one sticks out more than the rest. The previously mentioned hardtop roof replacements. Since Ford began replacing the hardtops on already-sold Broncos, reservations for the 2022 model year and beyond have been pushed back. In fact, regular people without unlimited funding will likely be unable to purchase a Bronco for a few years, according to MotorTrend. During the Deutsche Bank Global Auto Industry Conference, Ford CEO Jim Farley said filling Bronco reservations will take some time. The chip shortage is predicted to prevent inventory from returning to normal until at least 2022.


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