Publicity Stunt: 2023 Cadillac Lyriq Sold Out in 19 Minutes? | MotorBiscuit

Cadillac is joining the electric vehicle game with the Lyriq and released reservations for the vehicle over the weekend. At 1 PM, the reservation link for the 2023 Cadillac Lyriq Debut Edition opened, and by 1:19 PM, reservations were full. In theory, that sounds like a successful launch, or was it a publicity stunt for the brand new electric Cadillac?

How much will the 2023 Cadillac Lyriq cost?

2023 Cadillac Lyriq | Cadillac

The Cadillac Lyriq price started at $58,795 for the Debut Edition. The automaker said the 2023 Cadillac Lyriq price would be under $60,000, so this initial launch price makes sense. However, the price will probably jump as the other trim for the electric Cadillac levels become available. The 2023 Lyriq Dream Edition was the only option that was available for order over the weekend.

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