AUTOMOBILE

Women Are Buying This Pickup More Than Any Other Truck

Maybe it surprises you to learn that it’s mostly men who buy pickup trucks, or maybe it doesn’t. Either way, that just might be changing thanks to the 2022 Ford Maverick. This compact pickup truck appeals to a new, more diverse market than ever before, and just might be paving the way for more people who’d never before considered buying a truck to start doing just that – and maybe even becoming lifelong truck fans.

2022 Ford Maverick | Ford

More women are buying the 2022 Ford Maverick than any other pickup truck

According to CNBC, Ford says that women and young people are buying the 2022 Ford Maverick more than they’ve historically bought pickup trucks. In fact, 25% of Ford Maverick buyers are women. Typically 84% of large pickup truck buyers are male, and while the 2022 Ford Maverick is a small truck, it just might be the truck that captures the hearts of new buyers.


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