Yippee-Ki-Yay! The 1993 ‘Subaru Legacy Touring Bruce’ Was Named in Honor of Bruce Willis

Sometimes fact is stranger than fiction. After Die Hard, Bruce Willis was so popular in Japan, Subaru hired him to sell Japanese-market Subarus. That worked so well, they named a car in his honor. Here’s the story of the zany car campaign and resulting Legacy.

Bruce Willis became an international celebrity in 1988

Bruce Willis | ABC Photo Archives/Disney General Entertainment Content via Getty Images

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