Are you bin it to win it? That’s what a newly launched lottery app is hoping for by offering prizes for binning litter.
LitterLotto encourages people to bin litter with users being entered into a draw to win a monthly jackpot of £10,000, as well as spot prizes ranging up to £250.
It is calling on the public to support the movement to clean up streets and the countryside and tackle the problem of 2million pieces of litter, equivalent to 23 items per second, discarded every day.
The app, which launched last month and partnered by fast food giant McDonald’s, gives users the chance to win thousands of instant cash prizes each month, from £5 to £250, as well as the jackpot, by simply binning litter.
Bin win: The LitterLotto app gives users the chance to win thousands just for binning rubbish
All litter counts – from a single cigarette stub, to a takeaway meal box, although users are encouraged to keep Covid safe by using a litter picker, gloves and/or sanitiser.
To play, users download the free app, then take a picture through it as they bin litter.
Each time they bin litter, they get another entry into the LitterLotto and more chances to win spot prizes.
To ensure people don’t cheat, it has algorithms in place and all winning entries are verified before payout.
At present, the number of entries rejected is around 1 in 300. It has handed out almost 1,000 spot prizes from £5 to £250 with tens of thousands of people already signed up.
The company has large backers including McDonald’s which was recently announced as LitterLotto’s UK partner.
The partners, as well as the firm, are the ones who stump up the cash to pay users.
A McDonald’s UK&I Spokesperson said: ‘We’re delighted to be partnering with LitterLotto on this initiative.
‘It’s really exciting to hear that so many people are taking part and getting onboard to tackle the litter crisis. We hope that more of our customers will download the app, pick up litter and be in with a chance to win.’
Simon Jacobs, director at LitterLotto, added: ‘We have created an app and have started a movement aimed at tackling the UK’s litter issue head on because we are passionate about reducing litter.
‘Litter kills wildlife and pollutes our rivers and oceans, so we’re encouraging people to take the UK’s litter problem into their own hands and win prizes for their proactivity.
‘This is a fantastic concept, and a win-win for everyone, most notably our planet.’
Louise Sunderland won £5,000 recently after picking up 427 items of litter in her local area
I won £5,000…
Louise Sunderland, 23, from Leyland in Lancashire is LitterLotto’s first jackpot winner and has recently won £5,000. From November, the monthly jackpot has doubled to £10,000.
Louise picked up 427 items of litter in her local area, took photos of it all on the Litterlotto app and won the jackpot for her efforts.
Louise said: ‘When I heard the news I was in disbelief, and I am still in shock now. I downloaded the app, because there really is no reason to not have this app on your phone.
‘The problem of litter in my area has always been something I have been passionate about. This app supports me playing a part in cleaning up my local area, but also contributing towards a cleaner, safer environment.’
The app from a British company was first trialled in Denmark in August 2021, where it was received with support and good results, with almost 85 per cent of all the litter binned being picked up from the ground by tens of thousands of users.
LitterLotto has recently announced it has McDonalds as a partner and will offer more prizes
Top tips to help users get started
LitterLotto has provided some top tips to help new users make the most of the app.
1. Look down: Walk along any street and you’ll notice the biggest source of litter is cigarette butts.
It recommends users use gloves, hand sanitiser and/or litter pickers when collecting others’ litter.
2. Discarded packaging: It’s not just your own burger or chicken box that gets you an entry into LitterLotto.
You’re never far from an empty crisp packet, chocolate bar wrapper, plastic bottle or any other packaging that’s been discarded.
3. Make it count: In short, if you try and cheat, LitterLotto says it recognises it and none of your entries will count.
This includes putting the same cigarette butt in the bin over and over and emptying a litter bin and then putting it back bit by bit.
4. Perfect pictures: When you take your picture, your photo needs to have certain content to recognise it as a valid entry.
LitterLotto asks people to help it understand what it is looking at by making sure your image includes the mouth of the litterbin you’re posting into, the product you’re binning and your hand.
The photo should be taken at the very point you’re about to let go of the litter.
Missing out any of these will mean it may not be able to understand it and you may not qualify for entry.
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