- After Lexi Cherizol lost her hospital job, she started freelance marketing and branding.
- Her business, Pro Luxe Marketing, took off after posting tips and advice on TikTok.
- She shared a template to efficiently plan a month of Instagram posts in under an hour.
Lexi Cherizol worked as a hospital phlebotomist in Orlando, Florida, until she joined the millions of Americans who lost their jobs during the pandemic. She took it as an opportunity to find a new career.
After researching many different side hustles and professions, she landed on social-media marketing and branding. “I don’t think I need a job to feel important,” Cherizol, 22, told Insider. “I can create something from my own two hands.”
She launched Pro Luxe Marketing at the beginning of this year and saw her business take off once she posted marketing tips and advice on TikTok. In her most popular video, which has more than 31,000 likes, Cherizol shared how she planned 30 days’ worth of content in under an hour.
“I just threw myself on the platform and shared my ideas,” she said, adding that she received about eight calls a week from prospective clients. “Every time I’ve put out a new video” — she made the “ping” sound of incoming messages — “I’ve got four more calls.”
Cherizol offers services like social-media management for Instagram (she charges $549 to $1,049 a month), branding ($350), social-media strategy ($200), and website design ($85 an hour). She has three clients and takes up to five at a time. Last month, she earned about $3,000; Insider verified this by reviewing documentation.
“I finally now found my voice within this industry,” Cherizol said.
Here’s how she uses her template to plan 30 Instagram posts in under an hour.
Step 1: Identify 3 content pillars
Content pillars are the main topics of your business.
Cherizol was managing social media for a soap brand when she made her video, so she wrote down “self-care,” “eco-friendly,” and “soap” as the pillars she would focus on for the month.
Each topic relates to the brand and its products as well as broader interests that people on social media are searching for.
Step 2: Brainstorm 10 content ideas under each pillar
Next, write 10 content ideas under each pillar that relate to that topic.
For example, Cherizol wrote “wellness tips” under the self-care pillar and “greenwashing” under the eco-friendly pillar. These are relevant subtopics that can tell the story behind your brand or start a conversation with your followers.
Cherizol researches Pinterest, Instagram, and TikTok to get ideas, but most of the time, she said, her ideas just flow out of her. “My mind is always racing,” she said. “It kind of comes from a mix of research and what I’ve seen, what I’ve experienced.”
Step 3: Relate the content to each idea
The final step is to create the content you’ll be sharing, making sure each post relates to the subtopic. “Sometimes even if it doesn’t really, I’ll try to find a way to make it relate,” Cherizol said.
Cherizol creates her graphics on Canva and makes bulleted notes to remember what she wants to write in the captions.
Her top tip for effective social-media posts is to add value to the viewer’s experience, whether that’s through teaching them something new or making them laugh.
“I don’t really follow TikTok video formulas,” she said. “I just make what I feel like resonates with myself and what I feel like would be good for somebody watching out there.”
Business News Governmental News Finance News
Need Your Help Today. Your $1 can change life.