- Insider is recognizing the top talent managers and agents for gamers and streamers in 2021.
- These power players help shape the careers of creators like Pokimane and members of 100 Thieves.
- They represent gamers who engage with millions of fans on platforms like Twitch and YouTube.
- See more stories on Insider’s business page.
Esports competitors, gaming creators, and livestreamers make up one of the top categories in digital entertainment.
Gaming content creators saw rapid growth in 2020 due to stay-at-home orders caused by the pandemic, and livestreaming in particular got a boost. According to StreamsCharts, a website that tracks streaming viewership, users on
watched more than 18.1 billion hours of content in 2020, up 83.7% from the previous year.
More marketers are looking to livestreamers, too. In a March 2021 survey by influencer marketing platform Linqia, the share of marketers who planned to use Twitch for influencer marketing more than doubled, going from 5% to 13% from February 2020.
“The gaming industry in general, and specifically mobile, has been exploding over the past year and a half,” said Lance Frisbee, the cofounder and CEO of Aftershock Media Group. “It’s been incredible to see the amount of focus and emphasis that companies are now putting on digital media and influencer marketing. As we look to the remainder of 2021, there are a ton of esports events and conventions that are starting to come back and that is really exciting as well.”
With this growth, the demand for managers and agents to help gaming influencers, streamers, and esports competitors juggle their success and their new opportunities has increased.
But which managers and agents have helped shape the world of gaming creators?
In our second annual power list, Insider is recognizing some of the top managers and agents who are guiding the careers of gamers, streamers, and esports competitors in 2021. In this list, we highlight the power players helping gaming creators manage their digital brands and secure lucrative deals.
Managers and agents generally earn revenue by receiving a cut of their creator’s earnings, which ranges from 10% to 20%, depending on how much they do for the client, according to industry insiders.
To form this list, Insider relied on a mix of our own reporting, nominations from readers, and industry experts to narrow down the finalists. We chose them based on their experience managing creators, their responsibilities, and their influence on the industry.
The managers and agents are listed in alphabetical order by company name:
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