Ad group WPP targets net zero emissions by 2025 By Reuters

© Reuters. FILE PHOTO: Branding signage is seen for WPP, the world’s biggest advertising and marketing company, at their offices in London

LONDON (Reuters) – WPP (LON:), the world’s largest advertising company, said it planned to reach net zero carbon emissions in its operations by 2025 and across its supply chain by 2030 in what it says is the most ambitious approach in the industry.

As part of the plan, electricity will be 100% renewably sourced by 2025. It said two of the largest sources of carbon emission came from the production of advertising content and the placement of content in media channels such as TV.

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