Finance

M&S launches food range including Percy Pigs to 150 countries


M&S has agreed a deal with a UK export platform which will see hundreds of its food and drink products made available in more than 150 countries.

The supermarket is partnering with South Gloucestershire-based British Corner Shop, which exports well-known British brands overseas.

British Corner Shop ships items including Ambrosia custard and Warburtons crumpets to suppliers as well as expats unable to find British-made products abroad.

The firm is now selling 800 different M&S products on its platform, including Percy Pig sweets and the supermarket’s Luxury Gold Teabags.

The deal means people in countries such as the US and Australia will be able to buy a tailored M&S food range for the first time – and have it at their door in one-to-three days.

British Corner Shop, which has a warehouse in the Stover Trading Estate in Yate, is an international exporter of British food products with a global customer base who shop the site’s range of over 6,000 household brands.

With travel restrictions in place over the last 18 months, the platform has experienced a surge in demand for its products, the company said, and the launch of the M&S range is expected to drive this further.

In March, British Corner Shop saw sales to the US increase by around 150% after government support allowed it to overcome trade disruption caused by the global pandemic.

According to M&S, the launch is part of its commitment to accelerating international growth through online channels. It follows its recent expansion of flagship websites, which offer localised clothing and home ranges to customers in over 100 different markets.

In May, the retailer committed to more than doubling online retail sales by working with partners and expanding the reach of M&S to new online markets for the first time, as increasing numbers of customers globally turn to digital shopping channels.

By partnering with British Corner Shop, which saw over 140% growth between March 2020 and 2021, M&S said it would be able to “rapidly roll out” a wide range of its favourite food products without significant up-front investment.

Paul Friston, international director at M&S, said: “Our mission is to deliver efficient and low-cost ways to sell the best of M&S to the world, and by partnering with British Corner Shop we’re able to instantly offer the best of M&S food to millions more customers.”

Mark Callaghan, British Corner Shop managing director, added: “British Corner Shop connects quality British brands to customers worldwide, which is why partnering with M&S, one of the most iconic British brands, is a perfect fit for both parties.

“Our customers are not just British expats but other nationals who appreciate the quality assurance they get from buying British made products. So, not only will our expat customers be overjoyed they can now reunite with their most missed M&S foods, but our non-expat customers will no doubt rejoice as well.”

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