Finance

Premier League champions to enter the metaverse with global deal

Manchester City are to enter the metaverse after signing a new global partnership with Sony.

The Premier League champions said the deal with Sony Group Corporation aims to “develop new digital fan experiences that will be at the cutting-edge of global sport”.

The club will conduct a PoC (proof of concept) with Sony, which will “leverage Sony’s ground-breaking technologies and City’s global fanbase to develop new forms of digital content”.

READ MORE: TSB – Full list of banks closing as 150 jobs set to be hit

Man City said the aim is to create a global online fan community where fans can interact with the club and each other within an online metaverse which will be a virtual recreation of the Etihad Stadium.

Nuria Tarre, chief marketing and fan experience officer at City Football Group, said: “At Manchester City we have a strong pedigree of continuously embracing the latest technologies to enhance our operation – with particular focus on exploring ways to engage and entertain our global fanbase.

Email newsletters

BusinessLive is your home for business news from around the North West- and you can stay in touch with all the latest news from Greater Manchester, Liverpool City Region, Cheshire, Lancashire and Cumbria through our email alerts.

You can sign up to receive daily morning news bulletins from every region we cover and to weekly email bulletins covering key economic sectors from manufacturing to technology and enterprise. And we’ll send out breaking news alerts for any stories we think you can’t miss.

Visit our email preference centre to sign up to all the latest news from BusinessLive.

LinkedIn

For all the latest stories, views, polls and more – and the news as it breaks – follow our BusinessLive North West LinkedIn page here.

“This partnership with Sony puts City at the development stage of an exciting project that will create immersive digital fan experiences that have never been seen before in football.

“We’re looking forward to launching this collaboration and bringing together Sony’s industry-leading technologies with the global network of Manchester City fans.”

Most Related Links :
Business News Governmental News Finance News

Need Your Help Today. Your $1 can change life.

[charitable_donation_form campaign_id=57167]

Source link

Back to top button