Swansea Market has a new supervisor.
Darren Cox takes up the role after a 27-year career in the private sector.
The market is now looking to build back up to pre-pademic levels when it attracted more than four million shoppers a year.
Managed by Swansea Council the market is a permanent home to more than 100 businesses.
Mr Cox said: “The market is so close to my heart that I’m thrilled to get this role – it’s a dream come true.
“Retail around the UK hasn’t had it easy for the past few years but I’m confident that the market can help traders – and the city – come back strongly as we work our way out of the pandemic.
“Swansea Market gives shoppers something that online shopping can’t – the human touch, I want to ensure that all who visit feel safe, secure and welcome.
“We have strong relationships with our neighbours such as the Quadrant and the fantastic new arena and we’ll help Swansea as it continues to develop in such a positive way; the progress made on regeneration through the pandemic has been remarkable.”
Raised in Sketty and educated at Olchfa School Mr Cox remembers being taken around the market by his parents as a young boy.
His first job after graduating from University College Birmingham was in Tenerife as a holiday rep. He then worked on the island for 25 years in roles such as commercial and operations management.
Before joining the market he was operations manager with the Swansea-based La Braseria group for two years.
He replaces John Burns who retired as supervisor in the summer,
Council cabinet member Robert Francis-Davies said: “I welcome Darren to this pivotal role – he’s passionate about Swansea, the city centre and the market.
“He’ll be a vital source of help and information for traders, and is thinking hard about how to build upon the market’s success, retain existing customers and attract new shoppers.
“Our award-winning market is a beating heart of the city centre and Darren has a major role to play in that.
“He joins the market with improvements on the way – a venue that’ll become increasingly popular and busy as our £1bn city centre regeneration work evolves.”
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