U.S. markets regulator wants public feedback on firms’ digital-engagement practices By Reuters

© Reuters. FILE PHOTO: The seal of the U.S. Securities and Exchange Commission (SEC) is seen at their headquarters in Washington, D.C., U.S., May 12, 2021. REUTERS/Andrew Kelly/File Photo/File Photo/File Photo

WASHINGTON (Reuters) – The U.S. Securities and Exchange Commission (SEC) on Friday issued a request for public input on so-called digital customer-engagement practices by brokers and advisers amid growing investor worries of such innovations that involve predictive analytics, differential marketing and behavioral prompts designed to optimize customer engagement used by financial firms.

The SEC consultation, which Reuters first reported on Tuesday, will help the agency consider whether these practices should be governed by existing rules or may need new ones, agency chair Gary Gensler said.

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