Council Post: Seven Myths About Green Building (And The Reality Of The Situation)

“Going green” is a trend that has been on the rise in recent years. From solar panels to electric vehicles, many people are making changes to make the world a better place. 

While choosing green appliances is a fairly simple change to make, green building demands a lot more attention and consideration. There’s still a lot of misunderstanding about green building as it’s a relatively new way to build. Here, seven members of Forbes Real Estate Council share some of the most common persistent myths about green building and the reality of each situation.

1. Green Building Is A Costly Endeavor

One myth is that a “green building” directly correlates to a costly endeavor. There are, in fact, ways to build environmentally friendly that don’t need to lead to costly budget overruns. – Adam Mopsick, Amicon

2. LEED And WELL Certifications Are Key

When it comes to wellness and sustainability, investors and owners can get distracted by focusing on LEED and WELL certifications. The most important strategy is simply to do the “right” thing. Do what makes sense, ignore the “shiny objects” and focus on what will drive real ROI. Focus on trends and not on what was or is being done currently because those things are likely already outdated. – Jacob Bates, JLL Flex

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