Figures from Experian claim that Brits digest information more easily in picture or video form and that more than half feel a lack of confidence with numbers
Digesting information can be tough, especially when it’s filled with large numbers and confusing statistics.
New research by Experian has revealed that Brits may find it particularly tough, after 52 per cent have admitted to feeling unconfident with numbers and stats.
The figures state that 28 per cent of Brits actively avoid reading anything which appears too text heavy.
Almost half of Brits at 45 per cent know it’s essential to understand news, letters and emails, but would find it less overwhelming if information was made simpler.
Forty-two per cent of Brits said that understanding information helps them feel more in control of their life, and 85 per cent agree that data is crucial.
It also seems that the pandemic has helped people become more comfortable with understanding data.
Thirty-one per cent of respondents said that they preferred Professor Chris Whitty’s simple slides explaining Covid-19.
But when it got to the statistics, they felt that visual data could help them make sense of complex issues more.
In response, Experian is launching a campaign with ‘Information is Beautiful’ creator, author and TEDx speaker, David McCandless, to help people understand data more confidently.
He said: “Data has enabled us take on some of the most profound challenges, helping us to solve major societal problems, understand diseases and protect our environment.
“There’s an opportunity to use it to help people take personal action to improve their own circumstances and plan for the future.
“Climate change is one of the most pressing issues we face, and many of us don’t realise the impact of throwing away the odd banana or slice of bread.
“By visualising the issue, we can bring it to life in a way that encourages people to take action.”
Jonathan Westley, chief data officer at Experian, added: “The Covid-19 pandemic has demonstrated that data can be used as a force for good and a hugely powerful tool to help us take on the biggest societal challenges.”
“We’ve seen our data analytics deployed to understand the spread of the virus, deliver crucial support to the most vulnerable communities including NHS Trusts, fire services and food banks, being deployed to tackle worldwide issues, such as food waste.”