Dating app Tinder has launched a new tool called Explore that lets users search for potential matches based on their interests.
In Explore, users can discover dates who share a love for ‘every mood and activity’, such as gaming, music, food and – for those who want to form a ‘power couple’ – entrepreneurship.
Explore, found as a separate tab within the Tinder app, expands on previous filters that had helped users find a date – age, location and sexuality.
By giving users the option to navigate through profiles arranged by interest, Tinder is giving users more control over who they meet, according to the company.
Explore is now rolling out for users in the UK, the US, Australia and New Zealand, and will be available globally by mid-October.
Explore also houses other already-existing social experiences on Tinder, all aimed at enticing Gen Z smartphone users who are looking for love.
Tinder is a Los Angeles-based app that launched back in 2012. Its new Explore feature lets users find romantic partners based on interests. Pictured is screenshots from the Explore tab, which also houses other already existing features, including Swipe Night and Photo Verified Profiles
EXPLORE INTEREST CATEGORIES
– Music Lovers
– Social Causes
– Thrill Seekers
Tinder, a Los Angeles-based app that launched back in 2012, is famous for letting users swipe left or right on other people’s profiles to register their interest.
The company called Explore ‘a dynamic space’ to which new social experiences will be added in the future.
There are currently 15 interest categories at the time of rollout, but new interests will launch on a regular basis, the company added.
‘A new generation of daters is asking for more from us in the post-Covid world – more ways to have fun and interact with others virtually and more control over who they meet on Tinder,’ said Jim Lanzone, CEO of Tinder.
‘Today’s launch of Explore is a major step in creating a deeper, multi-dimensional, interactive experience for our members that expands the possibilities of Tinder as a platform.’
Explore is the biggest update to Tinder since the invention of the original swipe feature to register interest in another profile.
Already-existing features now found under the Explore tab are Hot Takes, Vibes and Swipe Night
In early testing, nearly 80 per cent of eligible Tinder members ‘flocked to try it’, the company said.
‘Members can find a snack in Foodies, someone on their level in Gamers, or a partner to split their headphones with in Music Lovers,’ the firm said in a blog post.
‘Whether they’re looking to find a match to march with in Social Causes or to complete their power couple in Entrepreneurs, Explore will provide members the ability to direct their matching experience themselves.’
The Explore tab also acts as a new home for some of Tinder’s already-existing features.
Photo Verification, a popular safety feature on Tinder introduced last year, now appears under the Explore tab. Users can choose to see only Photo Verified profiles, in Explore.
The photo verification feature allows members to get their images authenticated by posing of a series of real-time selfies. Human-assisted artificial intelligence technology will then compare these submission to existing profile photos to confirm that they do match up. Now, users can choose to see only Photo Verified profiles, in Explore
Photo Verification allows members to self-authenticate through a series of real-time posed selfies, which are compared to existing profile photos using human-assisted AI technology.
Photo Verified profiles display a blue checkmark – much like users on Twitter – in an effort to stop what’s known as ‘catfishing’ (pretending to be someone you’re not online).
Also now found in Explore is Swipe Night, an interactive social experience first launched by Tinder in 2019.
It lets users make binary decisions as they follow apocalyptic scenarios, and matches users up at the end based on the decisions they’ve made.
Tinder, a Los Angeles-based app that launched back in 2012, is famous for letting users swipe left or right on other people’s profiles to register their interest
Since its launch, Swipe Night has drawn crowds of more than 20 million and led to a 26 per cent increase in matches, Tinder said.
The next installation of Swipe Night will be available under Explore this November.
Also now found in Explore is Vibes, a weekly event that gives members a new way to express their opinions on random subjects, and Hot Takes, which lets users talk to someone as a timer counts down, akin to speed dating.
As the timer ticks, users can choose if they want to pair off as a match or let the timer expire to meet someone new.
Hot Takes has attracted millions of members since it launched earlier this summer and is available daily from 6pm to 12am.
A BRIEF HISTORY OF ONLINE DATING
The first ever incarnation of a dating app can be traced back to 1995 when Match.com was first launched.
The website allowed single people to upload a profile, a picture and chat to people online.
The app was intended to allow people looking for long-term relationships to meet.
eHarmony was developed in 2000 and two years later Ashley Madison, a site dedicated to infidelity and cheating, was first launched.
A plethora of other dating sites with a unique target demographic were set up in the next 10-15 years including OKCupid (2004), Plenty of Fish (2006), Grindr (2009) and Happn (2013).
In 2012, Tinder was launched and was the first ‘swipe’ based dating platform.
After its initial launch, its usage snowballed and by March 2014 there were one billion matches a day worldwide.
In 2014, co-founder of Tinder, Whitney Wolfe Herd launched Bumble, a dating app that empowered women by only allowing females to send the first message.
The popularity of mobile dating apps such as Tinder, Badoo and more recently Bumble is attributable to a growing amount of younger users with a busy schedule.
In the 1990s, there was a stigma attached to online dating as it was considered a last-ditch and desperate attempt to find love.
This belief has dissipated and now around one third of marriages are between couples who met online.
A survey from 2014 found that 84 per cent of dating app users were using online dating services to look for a romantic relationship.
Twenty-four per cent stated that that they used online dating apps explicitly for sexual encounters.
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