Aldi has caused a massive online rush as more than 70,000 people queued this morning for a Kevin the Carrot tou.
The bargain supermarket caused a festive rush for the toy as around 73,000 people tried to grab the toy online.
People have also been queuing up outside stores since 4am to get a toy which sells out every year.
But frustrated shoppers have taken to social media to claim they have been waiting for hours for the toys.
Customers have been up since the early hours outside stores or queuing online to get their hands on Kevin.
Most Aldi shops open at 8am.
Meanwhile, Stoke-on-Trent Live also posted images of at least 100 shoppers queuing outside a new shop opening in Biddulph on the same day Kevin was released.
One shopper tweeted: “I’m the first one to Aldi this morning. Got here at half 4 for you Kevin.”
Another said: “Good morning @AldiUK , I’m awake at 5:30am waiting for a carrot.”
A third commented: “My daughter is mad on Kevin and wanted to go and que @AldiUK for carrots and Ebanana, been here since 6.45am.”
A fourth shopper joked: “It’s like the queue for Adele concert tickets.”
Another person reassured other shoppers by saying: “Bit of a queue outside my local Aldi this morning but it moved pretty quickly and lots of stock!”
When The Mirror check the Aldi website shortly before 8am, we were number 75,281 in the queue with 57,868 ahead of us.
The website told us there was “more than an hour” wait to get online although this quickly jumped down to 15 minutes.
All the soft toys cost £3.99, and £10,000 from sales of the Marcus Radishford characters will be donated to the charity Magic Breakfast.
Last year saw some 170,000 were queued online to buy Kevin the Carrot with the toys also appearing on eBay at hugely inflated prices as shoppers looked to take advantage.
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