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Amazon gives big Christmas gift to Birmingham’s poorest kids


Amazon has made a generous donation to help some of Birmingham’s poorest children this Christmas as part of our Brumwish campaign.

The online marketplace has been delivering toys and gifts from the Brumwish Amazon wish list for weeks but has now made its own contribution to help city kids in need.

The team at Amazon’s fulfilment centre in Rugeley has pledged £5,000 towards the campaign to help our partners at Toys4Birmingham reach even more youngsters living in poverty across the region this December.

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Rugeley general manager Gary Norton said: “It’s a privilege to donate to this fantastic and worthwhile initiative.

“No one wants to see a child go without a gift at Christmas, and we’re pleased to lend a helping hand with this donation.”

Now in its second year, #Brumwish will see thousands of free presents distributed to disadvantaged children for them to unwrap on Christmas day.

Several thousand donations have been made already, but with 110,000 young Brummies currently growing up in poverty, there are still many that need our help.

BrumWish 2021 aims to get thousands of Christmas gifts to young children in need across our city – the homeless, the vulnerable, kids in care and kids who have little.

This year’s appeal is bigger and better than ever – because we have teamed up with our partners at #Toys4Birmingham, including Thrive Together Birmingham, the Birmingham Playcare Network, the Edgbaston Foundation and Birmingham Forward Steps.

Also involved are Birmingham Community Healthcare NHS Trust, Barnardo’s, Spurgeon’s children’s charity, the Springfield project in Sparkhill, St Paul’s Community Development Trust and Your Local Pantry, which runs food hubs in 12 locations across Birmingham and the Black Country.

Three donation days, held at Edgbaston to take in new and nearly new donations of gifts and books, are now ended.

You can buy a gift from the #Brumwish Amazon Wishlist here.

You can also donate cash, which will go into a fund held by a charity partner to use to plug gaps or buy specialist toys for children with additional needs. This is the link to make a donation.

Rachel Groves, from Thrive Together Birmingham, said: “We did this last year and we didn’t think we were going to do it again, but the children’s centres from across Birmingham have been in contact and said there’s an even bigger need this year for presents.

“A lot more people have lost their jobs due to Covid and there are people who are really struggling to keep their houses and presents aren’t a priority.

“Parents will actually go without to try and buy gifts for their children so we’re trying to collect gifts so parents don’t go without and so parents have gifts for their children so Christmas can be special for everyone.”

Buy a gift from the Brumwish Amazon wishlist here for delivery to Edgbaston Cricket Ground by December 15.

Before you go… Stay up to date with the very latest from your Birmingham neighbourhood with our BirminghamLive news email updates.




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