A bakery has been forced to temporarily close after it was found to be topping its cakes with illegal sprinkles.
They were informed that the sprinkles used are imported from the US and include a colouring ingredient which does not meet UK standards – something the bakery labelled ‘insane’.
In protest, they said the bakery would go on a ‘sprinkle strike’ as they ‘won’t budge for no man’.
‘SprinkleGate’, as it has been dubbed online, has been shared tens of thousands of times online with many sweet-toothed supporters standing with the bakery.
The saga began on October 3, when the bakery posted on Facebook about the ‘lovely visit’ from Trading Standards after one disgruntled customer made a complaint.
The post said: “This weekend has been utterly sensational, we’ve had customer visits from countless cities, sold f*** tonnes of Bruce in various forms, oh and not to mention a lovely visit from Trading Standards on Friday after someone reported us for using what are apparently illegal sprinkles.”
Still defiant, three days later they posted another update stating they would continue to sell their sugary delights with the illegal sprinkles.
They said: “Still haven’t heard from Trading Standards in regards to the Sprinklegate scandal.
“Therefore, for now, Raspberry Glazed Cookies are still available.”
But sadly on October 11, they were forced to throw the towel in.
In an exasperated post, they said that they would no longer serve baked goods with the sprinkles.
They said the person who complained had ‘such a sad little life Jane’ – a reference to perhaps the most famous scene from Come Dine With Me.
And added their seven-month-old daughter would no longer be able to go to Disneyland because ‘man can’t sell any f**king cookies’.
The now-viral Facebook post read: “It’s not good news.
“We have heard back from Trading Standards, and have been told that we must cease use of our sprinkles with immediate effect.
“Obviously, we will be following the rules, and removing them as of now.
“Whilst this might seem like it’s not a big deal, it’s actually very f**king annoying, as A LOT of people ask for Birthday Bruce’s and Rasperry Glazed Donut Cookies are not only our best selling cookie, but they’re utterly sensational.
“It is HIGHLY unlikely that we will find any legal sprinkles that we will use as a replacement.”
He said he was ‘extremely passionate about sprinkles’, and added that British sprinkles ‘just aren’t the same’ and that he hated them.
He continued: “I need to think this one over, we will obviously need to make some adjustments to the menu in order to compensate for this truly horrendous ordeal.
“To whoever reported us to Trading Standards, all I have to say is, dear lord, what a sad little life Jane.
“My daughter, who is now 7 months, has to live with the fact that daddy can’t take her to Disneyland, because man can’t sell any f***ing cookies.
“Done and done.”
Assistant manager Roisin Taylor, 25, said the entire situation was ‘utterly ridiculous’ and said they just wanted to make the ‘best cakes’ to ‘bring happiness to people’.
The bakery, famous for their 24-layer Bruce chocolate cake, said they were angered by the complaint which came as a ‘massive shock’.
Roisin said: “It was all a bit ridiculous if you ask me.
“They are amazing sprinkles, and everything we do we do to make the best product possible and the American sprinkles are simply the best.
“It’s the only thing we use from abroad but it makes the biggest difference.
“This has upset all of us and I can’t believe someone would go out of their way to do this.
“We just want to bring joy and happiness to people through our sweet treats and make the best product we can.”
EU rules which are still enforced in the UK have banned the use of the colouring E127 from food as it contains coal tar dye, and scientists have linked the use of E127 to hyperactive children and behavioural problems.
The addictive colouring is used in America as a cherry colouring in cake decorating and sprinkles.
Defending the bakery, Vanessa Crooke said: “As if someone genuinely reported you for illegal sprinkles, people have way too much time on their hands.”
Twitter user @viqqyy, whose tweet was liked and retweeted nearly 50,000 times, has urged people to show support to the independent business.
She tweeted: “go like them on facebook and enter their competition where the fella will literally drive to your house anywhere in england and deliver u a giant cake called bruce.”