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Campaign launched to help local tourism businesses through quieter winter months


A number of Perthshire tourism businesses have signed up to a new campaign that will support them through the quieter winter months with a major discount offer.

Auchingarrich Wildlife Centre, Highland Fling Bungee, the Black Watch Museum and Iain Burnett Highland Chocolatier are amongst those businesses to have received funding to subsidise the cost of tickets, allowing visitors up to 50 per cent off admission per ticket up to the value of £20.

Administered by VisitScotland on behalf of the Scottish Government, the ‘Great Days Out’ incentive scheme is aimed at supporting tourism recovery by providing a boost for visitor attractions, day tour excursions and outdoor wildlife and adventure activities during the quieter winter months.

Businesses are still able to apply for the Days Out Incentive Fund which is open until 5pm on November 30.

Using a combination of paid media and digital activity, including print and broadcast advertising, online videos and social media, the campaign – running from now until February 18, 2022 – aims to inspire Scots to get out and explore the country on a day out or short break.

A dedicated Great Days Out in Scotland landing page on VisitScotland’s website will direct visitors to businesses participating in the incentive scheme, as well as showcase the vast range of paid and free visitor attractions, adrenaline-filled outdoor adventures and food and drink experiences on offer throughout the country during the winter.

Operations manager at Highland Fling Bungee Laurie McCandless Thomas said: “Being able to apply a discount to our tickets offers a huge incentive for visitors and we hope that it will encourage people from across Scotland to visit this beautiful part of the country and take part in one of our adrenaline-filled adventures this winter.”

VisitScotland regional leadership director Caroline Warburton said: “The COVID-19 pandemic and prolonged restrictions on international travel has had a major impact on visitor attractions, tours and activity providers in Perth and Kinross.

“Our regional tourism and events sector needs the support of people living in Scotland.

“The Great Days Out in Scotland campaign will help inspire people to brighten up their winter days by taking part in a day out with family or friends at one of the many fascinating visitor attractions or experiences on offer across the region.”

The project is part of the £25million tourism recovery programme announced by the first minister in March.

The recovery proposals were developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force.

It has been developed with input from the Association of Scottish Visitor Attractions (ASVA) to help support the recovery of the tourism industry.

To search for businesses taking part in the scheme go to www.visitscotland.com/greatdaysout




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