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Good Morning Britain has relaunched its 1 Million Minutes campaign


ITV’s Good Morning Britain has relaunched 1 Million Minutes, its annual volunteering campaign aiming to tackle loneliness at Christmas.

The initiative, which is now in its sixth year, aims to provide support and companionship to those who most need it over the festive period.

But what exactly is 1 Million Minutes – and how can you get involved?

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What is 1 Million Minutes?

1 Million Minutes is a volunteering initiative from ITV’s breakfast series Good Morning Britain. It encourages people to donate their time to helping people struggling with loneliness and mental health problems over Christmas.

The campaign – which began in 2015 – is not intended to raise money for charities, but rather it appeals to viewers to give their time, consideration and energy to those who are particularly in need of it over the festive season.

Charities including Crisis, Grief Encounter, Re-Engage and the Alzheimer’s Society are working with this year’s 1 Million Minutes campaign.

Last year – with the country in lockdown due to Covid – Good Morning Britain viewers gave a total of 87 million minutes in volunteering time, and organisers are hoping they’ll be able to better that at Christmas 2021.

How to get involved with 1 Million Minutes

People who wish to get involved with this year’s 1 Million Minutes campaign can pledge their time to help others via the ITV website.

Within four hours of the campaign being relaunched on Good Morning Britain today (December 1st), more than 20,000 minutes had already been pledged.

As of Wednesday afternoon, volunteers had offered to donate nearly 22 million minutes of their time to those in need of company and sympathy this Christmas.

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