The customer, who made the discovery in an Australian supermarket, was astounded when she noticed a string of chicken products in the same section as plant-based food items.
She shared a picture of the freezer, which shows plant-based burgers and plant-based meatballs alongside chicken nuggets and chicken tenders with a label that reads “I’m Free From”.
But the vegan shopper couldn’t believe it when she had a closer look at the box, which said that they are free from gluten rather than being meat-free, reports the Mirror.
Taking her anger out on Twitter, the customer asked the Coles supermarket chain: “Is it intentional that you put non-vegan products on the shelf between two vegan products?
“I am disgusted that you’ve just tricked me into buying and eating chicken, when we are all trying so hard to save the planet. Do you not care at all?”
A spokesperson for Coles told 7News that they would be investigating her claims and are committed to providing more options for vegan customers.
They said in a statement: “We have a growing number of customers choosing to purchase vegan and meat-alternative products and we are working hard to continue to expand that range to meet their demands.
“Where possible we group similar items together, but this is not always possible due to the different shelf space and layouts in our stores across our network
“We are concerned to hear about this customer’s experience and have referred this issue to the National Grocery Space Department for their consideration.”
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